Keune is a premium professional haircare brand from the Netherlands, known for combining science, family values, and environmental responsibility since 1922. All products are developed in-house at their lab in Soest, ensuring consistent quality and performance trusted by hair professionals worldwide.
1. Science-Driven Innovation
Keune products are formulated using the latest research and technology. Their signature Essential Mineral Complex nourishes the scalp and strengthens the hair from within.
2. Family-Owned with a Personal Touch
As a family-run business with over a century of history, Keune puts care and attention into everything they do — from product quality to stylist education and support.
3. Sustainability & Ethics
Keune is committed to eco-friendly practices: responsible sourcing, reduced emissions, and recycling initiatives. Their products are cruelty-free, and lines like So Pure are fully vegan and free from parabens and ammonia.
Keune Care: Targeted treatments for various scalp and hair concerns, from dryness to hair loss.
Tinta Color: A high-performance permanent hair color with rich pigments and structural protection.
Semi Color: Ammonia-free demi-permanent color for natural shine and softness.
So Pure: A 100% vegan haircare line with organic plant extracts.
Style: A versatile styling range with UV filters to protect hair from sun damage.
Keune is trusted by professionals and chosen by clients who value high-performance results, clean beauty, and a thoughtful approach to haircare. At Kortell House of Beauty, you can experience Keune in-salon and also purchase their products for continued care at home.
Our team is happy to help you choose the ideal Keune products for your hair type and goals.
REF Stockholm is a professional haircare brand from Sweden, founded in 2004. It blends minimalism, high performance, and sustainability under the philosophy of “Nature + Science” — combining pure botanical ingredients with advanced science to deliver effective, eco-conscious results.
Vegan & Sulfate-Free Formulas
All REF products are 100% vegan, sulfate- and paraben-free, making them safe for your hair and kind to the environment.
Cruelty-Free
REF is strictly against animal testing and follows ethical manufacturing practices.
Environmental Responsibility
The brand partners with Treedom to plant trees and offset CO₂ emissions, actively contributing to biodiversity and a greener future.
Strengthening Quinoa Protein
A plant-based alternative to keratin, rich in amino acids, that deeply strengthens and rebuilds the hair structure.
Colour Preserve System
A color-protecting complex with natural sunflower seed extract, acting as a UV filter to help prevent color fading.
REF uses carefully selected natural ingredients such as jojoba oil, blueberry oil, bergamot, shea butter, and murumuru, which nourish, hydrate, and add shine to your hair.
Ultimate Repair – for dry, damaged, and stressed hair
Illuminate Colour – for protecting and enhancing the brilliance of color-treated hair
Weightless Volume – for fine hair, offering body without heaviness
Cool Silver – for neutralizing yellow tones in blonde and grey hair
Hair & Body Shampoo – a gentle, multipurpose cleanser for hair and skin
REF Stockholm offers salon - level care with a conscience, combining effectiveness, clean beauty, and respect for the planet.
At Kortell House of Beauty, you can experience treatments using REF products and purchase them to maintain healthy, beautiful hair at home. Our team is always here to help you find the best REF solutions for your hair type and needs.